Eshaki Foundation, represented by Tanzil Bukhari and Sarwat Bukhari, were invited to attend the launch of One Family at The Savoy, London. The Iftar dinner sought to bring together celebrity ambassadors, high-profile personalities, philanthropists, and millions of fans and followers through music, media, and technology empowering them to bring about meaningful change in the world. One Family is a charity with global reach and a simple vision: to inspire a generation, to build a united family that works together to make the world a better place, a global family that is moved to act through the force of love.
The evening was hosted by BBC news presenter Asad Ahmad and BBC & BT Sport broadcaster Reshmin Chowdhury and saw the launch of the digital-first charity and its inaugural campaign to combat child trafficking. Its Chairman, Sharif Banna, outlined the organisation’s commitment to using pioneering technology to address issues on a global scale. “Our work is about global social enterprise,” he said. “We will inspire our vast network to translate their social media engagement into powerful social action.”
Maher Zain, the multi-platinum selling star and co-founder of One Family, performed “Let Them Know,” a moving song especially written for the event about the need to do more about child trafficking. Zain has 25 million Facebook followers and had had over 3 billion YouTube hits in the last two years.
Lindsay Lohan took a break from filming in London to attend the event as surprise guest and took to the stage to donate an on-the-set experience, expressed her excitement about the charity. “One Family is bringing change to the world and I’m delighted to be a part of it.” Amongst the celebrities in attendance, two-time World Champion, Amir Khan, and chart-topping music producer, Naughty Boy, also showed their support.
Eshaki Foundation founder, Tanzil Bukhari said "The event was focused on highlighting the challenges of child trafficking in the developing world and the significant impact it has on the lives of these young people. Providing these children with opportunities to build better lives, free from forced labor, is an integral part of our agenda and in supporting organisations like One Family, we are able to deliver against our objectives. We hope to build stronger ties with Sharif and his organisation and support their efforts."